The Clippers' arena will "feature a double-sided Halo video board with 44,000-square feet of LED lights, plus technology that allows fans to purchase concessions and automatically be charged without using cash or cards." Clippers Owner Steve Ballmer said that the exterior design of the arena is "symbolic of a basketball splashing through a net." He also expressed "enthusiasm about using" the NFL concept "via 'pioneering the feel of end-zone suites.'" The Intuit Dome will "leverage four courtside cabanas directly behind the courtside baseline where Ballmer is seated." It will also "include 10 backstage bungalows - private suites on the floor level." The arena will "house the Clippers’ business operations and the team practice site, which will be located near the top of the area, with two basketball courts" (, 9/17). The team will "call their new complex the Intuit Dome," and the financial management tech company will have "signage on and around the 18,000-seat, all-electric arena." In comparison, Chase Bank struck "a 20-year, roughly $300 million naming-rights deal" with the Warriors in '16, and Staples paid AEG "over $100 million when it struck its naming-rights agreement" for the downtown L.A. The Clippers' naming-rights deal with Intuit for the team's new Inglewood arena is "a 23-year agreement that eclipses $500 million," according to sources cited by Jabari Young of. Intuit signs on to title sponsor new Clippers arena.
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